Taking Risks and Finding Opportunities: An Entrepreneur's Resilience Through Hard Times

David Adderson • January 26, 2025

Ever wondered how a small business survived by pivoting from exhibitions to outdoor cinemas during the pandemic? 

This unexpected twist will teach you resilience and adaptability in the face of adversity. Stay tuned for the inspiring story of Heather Highgate, who turned challenges into opportunities with a surprising business strategy. Find out how she navigated the ups and downs to keep her business afloat and thriving, even during uncertain times. The unexpected turns in her journey will leave you on the edge of your seat, eager to learn how she did it. Get ready to be inspired by Heather's unwavering determination and innovative approach.


"Success isn't about money. It's about, you know, can you go to bed at night and sleep when you wake up in the morning, you know, are you happy? Are you healthy? That, to me, has to be more important, especially in this day and age." - Heather Highgate


My special guest is


Heather Highgate, the Director of EllieVision AV, offers a refreshing blend of tenacity and creativity, drawing from her unconventional career trajectory and personal experiences. From her early days of juggling work in restaurants to her passion for history and museum work, Heather's journey into entrepreneurship reflects her ability to adapt and thrive in the face of challenges. Her unique insights into pivoting business strategies during the COVID-19 pandemic provide a relatable and inspirational narrative for small business owners navigating similar hurdles. Heather's story embodies the spirit of resilience and determination, making her a valuable resource for those seeking to transform setbacks into opportunities for growth and innovation.


This is Heather's story:


Heather's journey is a compelling tale of determination and resilience in the face of unforeseen challenges. Her entrepreneurial endeavour was spurred by a deep-rooted commitment to provide the best future for her daughter, Eleanor. Heather's transition from a successful corporate career to establishing her own business was not devoid of obstacles. The onset of the COVID-19 pandemic prompted a profound shift in her business strategies, leading to the innovative pivot from traditional exhibitions to the creation of outdoor cinemas. This adaptation not only ensured the survival of her business during the pandemic but also fostered a sense of community and togetherness during uncertain times. Heather's story embodies the unwavering spirit of small business owners navigating uncharted territory, serving as an inspiration for those seeking to adapt and flourish amid adversity.


The resources mentioned in this episode are:


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By David Adderson July 14, 2025
In Part 1 of this series, Dr Anita Devi opened the conversation on the rising complexity of SEND and the need for intentional, values-driven provision. Her reflections focused on inclusive leadership, purposeful commissioning, and the principle that less can often be more . In this second part, I’d like to continue the conversation — but from a financial perspective. My name is Katherine Robertson. I’ve spent over 10 years working with organisations across sectors including the education sector, helping them to navigate their finances confidently and strategically. What I’ve learned over that time is simple: money follows priorities — but only when we lead with clarity . And now, with SEND needs rising faster than school income, we must work smarter than ever with the resources we have. 🎯 From Stockpiling to Strategic Spending In 2024, the Department for Education wrote to 64 academy trusts, concerned that some were holding onto reserves more than 100% of their annual income . These aren’t just large numbers — they are untapped opportunities. Of course, we know why these reserves exist: financial uncertainty, poor capital funding, and the understandable desire to protect future viability. But if money meant for today’s pupils is held for tomorrow’s problems , we risk doing a disservice to the very learners we aim to support. That’s why we’re asking an important question: Can schools and trusts use their reserves to strengthen inclusion and SEND support now, without compromising their long-term financial security? Our answer is yes — with the right approach. 🧩 Applying Financial Wisdom to Inclusive Practice We are not advocating reckless spending or draining reserves dry. On the contrary, we work with leaders to build a clear, defensible strategy for using reserves wisely , backed by robust modelling, compliance with DfE guidance, and an unwavering focus on improving outcomes for children with SEND. Together with Dr Anita Devi, we bring dual lens: educational insight and financial clarity. Here’s how we help to: ● Identify untapped funding within existing reserves ● Co-develop an evidence-led SEND investment plan ● Align to DfE expectations on reserve levels and financial health ● Build the narrative for governors, trustees, auditors and regulators ● Support ongoing evaluation to ensure value for money and impact It’s not about spending more. It’s about spending better . 🔄 Releasing Funds. Reinforcing Purpose. SEND needs are not going away — and nor are the financial pressures. But when finance and inclusion experts work together, we can unlock solutions that support both pupil outcomes and institutional resilience . With careful planning, strategic reserve use can: ● Fund early intervention ● Invest in staff development ● Improve provision infrastructure ● And reduce future costs from reactive SEND placements or escalation It’s a long-term gain — and a value-led approach to financial governance. 💬 Let’s Continue the Conversation If you’re sitting on reserves and wondering how best to use them — or if you’re just ready to rethink how your SEND resources are working for you — we’re here to help. We offer a tailored advisory service that helps schools and trusts plan, invest and lead with both head and heart.  📩 Reach out at SEND_Finance@youtopia.co.uk to book a preliminary conversation. Because sometimes, the smartest way to save — is to spend with purpose. Author: Katherine Robertson Strategic Finance Expert and Education Consultant In partnership with Dr Anita Devi – Leading SEND Specialist
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