Food Blogging Unwrapped: A Tasty Insight into the Culinary World

April 17, 2023

Making a career out of a passion - see Sophie Neal find her passion in food, creating a blog army that chomp at the bit for her content

Are you a foodie that wants to make a difference? Are you interested in learning about how to get involved in the food industry? Sophie Neal has been a local celebrity, content creator, small business cheerleader and total foodie for over ten years. In this article, Sophie will show you how she has used her blog and her Facebook group to help the local food and drink scene in Milton Keynes, as well as how she has been shortlisted for the Blogosphere Awards. She will discuss how she has become a go-to person for anything food locally, and how she creates content for social media, despite the challenges of being in the public eye. Discover what Sophie Neal has to offer and learn how to make a difference in the world of food and blogging!


Sophie Neal is a local celebrity and content creator in Milton Keynes. She is the founder of Sophie etc, a blog she started in 2012 to write about fashion and beauty. After attending university and discovering the amazing independent food and drink scene in Birmingham, Sophie found her passion and focused her blog on the food and drink scene in Milton Keynes. She has since become a popular name in the area, being a go-to resource for local food and leading the charge in the explosion of street food vendors in the area. Sophie is a true foodie, who loves to explore new places and share her findings with the community.


Here are the steps you need to follow to also get success, growth, and freedom:


1. Start blogging and creating content online

2. Develop an interest in the local food and drink scene

3. Utilize social media platforms to promote businesses and build relationships

4. Establish a network of contacts who can be potential clients

5. Take the leap and go part-time in order to focus on building a business

6. Remain focused and passionate about the work and continue to strive for success.



1. Start blogging and creating content online

To start blogging and creating content online, the first step is to create a website. This can be done using a platform such as BlogSpot, WordPress, or Squarespace. Once the website is created, the next step is to choose what type of content to create. This might include writing about fashion, makeup, lifestyle, food, or any other topic of interest. When creating content, it is important to establish a unique voice and style. This can be done by researching other content creators, and finding out what type of topics they cover and how they format their posts. Once the content has been created and published, it is important to promote it across social media channels to reach a larger audience. Lastly, it is important to keep up with the latest trends in the industry and to create content that is relevant and engaging. With the right strategy, it is possible to establish a successful blog and content creation business.



2. Develop an interest in the local food and drink scene

Developing an interest in the local food and drink scene is a great way to get to know the community and find out what Milton Keynes has to offer. One way to do this is to take advantage of the local resources available, such as Sophie etc, a blog started by a local celebrity in 2012. This blog has been a great resource for exploring the local scene and discovering new places to eat. Joining the local Facebook group is also a great way to stay connected to the local food and drink scene. The group has grown to over 15,000 members and is a great place to find new places to eat and drink. It is also a great way to discover independent businesses that you may not have heard of before. Finally, attending food and drink events like Each Street is also a great way to get to know the local scene and find out what Milton Keynes has to offer. These events are also a great way to meet people and make connections with other foodies in the area.



3. Utilize social media platforms to promote businesses and build relationships

Utilize social media platforms to promote businesses and build relationships: Social media platforms are a great tool for promoting businesses and building relationships. It is important to understand the importance of creating content that is engaging and relevant to your target audience. Having an understanding of who your target audience is and what kind of content they are likely to engage with is key. Once you have that understanding, you can create content that is tailored to them, increasing the chances of them engaging with your posts. It is also important to utilize a variety of platforms, such as Facebook, Instagram, Twitter, YouTube, etc. Each platform is unique and thus requires different types of content. For example, Twitter is great for short, snappy posts, while Instagram and YouTube are great for longer, more engaging content such as videos and stories. Utilizing all of these platforms will help you reach a larger audience, and ensure that your content is seen by the right people. Finally, it is important to build relationships with your followers. This can be done through responding to comments and messages, as well as engaging with other similar accounts. This will help to increase your visibility and create an engaged community around your business. Building relationships with your followers is key to maintaining a successful presence on social media.



4. Establish a network of contacts who can be potential clients

Step 4 is to establish a network of contacts who can be potential clients. The first step in doing this is to identify who would make a good client. Identify people or businesses in the same industry as you, or who would be interested in your work. Once you have identified potential contacts, reach out to them with an introduction. Talk about your experience, your background, and the services that you offer. It's also important to talk to your existing contacts - those who are already familiar with your work - to see if they have any contacts in need of your services. You can also reach out to other bloggers, influencers, and industry professionals to see if they have any contacts you can connect with. Finally, use social media to advertise your services and reach out to potential clients. Make sure to include a link to your website, portfolio, or social media accounts so they can get a better idea of what you can offer. Utilize hashtags and location tags to target potential contacts in your area, and join industry-specific Facebook or LinkedIn groups to connect with potential clients.



5. Take the leap and go part-time in order to focus on building a business

Taking the leap and going part-time in order to focus on building a business is a big step but can be extremely rewarding. The first step is to speak to your current employer and ask if you can transition to a part-time role. This can be a great way to ease into the transition, as you will still have a steady income while you get your business off the ground. After that, research the best ways to reach out to potential clients and get your name out there. Investing in some online courses or networking with other social media managers can help you gain a better understanding of the industry. Lastly, write an email to potential clients to let them know about your services and why you would be a great fit for them. Taking the leap and going part-time to pursue your business dreams is a big decision but can be incredibly rewarding and exciting.



6. Remain focused and passionate about the work and continue to strive for success.

Remaining focused and passionate about the work is essential to achieving success. It's important to keep in mind why the work is being done, and to stay motivated and focused on achieving the desired outcome. It's also important to stay passionate about the work and to remember that it is a passion project, not just a job. This will help to keep the enthusiasm and motivation alive and to continue striving for success. To stay on track and focused, it is important to set clear goals and objectives and to break them down into achievable chunks that can be worked on one at a time. Regular reviews and check-ins will help ensure that progress is being made and that the goals are being met. Finally, it is important to remember to take breaks, practice self-care, and surround yourself with positive energy and people that will support your journey.


Sophie Neal is a great example of how anyone can make a difference in the food and drink industry. Through her blog, Sophie etc, she has become a local celebrity, content creator, small business cheerleader and total foodie. She has used her blog and her Facebook group to help the local food and drink scene in Milton Keynes, and she has even been shortlisted for the Blogosphere Awards. Her story is an inspiration to anyone who wants to make a difference in the world of food and blogging. With the right strategy and dedication, it is possible to become a successful content creator and make a difference in the food industry. So take a page out of Sophie Neal’s book and go out and make a difference!


By David Adderson July 14, 2025
In Part 1 of this series, Dr Anita Devi opened the conversation on the rising complexity of SEND and the need for intentional, values-driven provision. Her reflections focused on inclusive leadership, purposeful commissioning, and the principle that less can often be more . In this second part, I’d like to continue the conversation — but from a financial perspective. My name is Katherine Robertson. I’ve spent over 10 years working with organisations across sectors including the education sector, helping them to navigate their finances confidently and strategically. What I’ve learned over that time is simple: money follows priorities — but only when we lead with clarity . And now, with SEND needs rising faster than school income, we must work smarter than ever with the resources we have. 🎯 From Stockpiling to Strategic Spending In 2024, the Department for Education wrote to 64 academy trusts, concerned that some were holding onto reserves more than 100% of their annual income . These aren’t just large numbers — they are untapped opportunities. Of course, we know why these reserves exist: financial uncertainty, poor capital funding, and the understandable desire to protect future viability. But if money meant for today’s pupils is held for tomorrow’s problems , we risk doing a disservice to the very learners we aim to support. That’s why we’re asking an important question: Can schools and trusts use their reserves to strengthen inclusion and SEND support now, without compromising their long-term financial security? Our answer is yes — with the right approach. 🧩 Applying Financial Wisdom to Inclusive Practice We are not advocating reckless spending or draining reserves dry. On the contrary, we work with leaders to build a clear, defensible strategy for using reserves wisely , backed by robust modelling, compliance with DfE guidance, and an unwavering focus on improving outcomes for children with SEND. Together with Dr Anita Devi, we bring dual lens: educational insight and financial clarity. Here’s how we help to: ● Identify untapped funding within existing reserves ● Co-develop an evidence-led SEND investment plan ● Align to DfE expectations on reserve levels and financial health ● Build the narrative for governors, trustees, auditors and regulators ● Support ongoing evaluation to ensure value for money and impact It’s not about spending more. It’s about spending better . 🔄 Releasing Funds. Reinforcing Purpose. SEND needs are not going away — and nor are the financial pressures. But when finance and inclusion experts work together, we can unlock solutions that support both pupil outcomes and institutional resilience . With careful planning, strategic reserve use can: ● Fund early intervention ● Invest in staff development ● Improve provision infrastructure ● And reduce future costs from reactive SEND placements or escalation It’s a long-term gain — and a value-led approach to financial governance. 💬 Let’s Continue the Conversation If you’re sitting on reserves and wondering how best to use them — or if you’re just ready to rethink how your SEND resources are working for you — we’re here to help. We offer a tailored advisory service that helps schools and trusts plan, invest and lead with both head and heart.  📩 Reach out at SEND_Finance@youtopia.co.uk to book a preliminary conversation. Because sometimes, the smartest way to save — is to spend with purpose. Author: Katherine Robertson Strategic Finance Expert and Education Consultant In partnership with Dr Anita Devi – Leading SEND Specialist
By David Adderson July 4, 2025
Inclusion is desirable, yet it is complex. In this two-part blog, we begin to unravel the challenges of increasing needs in education and diminishing resources. In this article, Dr Anita Devi explores some of the many challenges Educators in England currently face. Her intent is to extend perceptual thinking from problem to solution. In Part 2, Katherine Robertson will unpick some of the financial levers for consideration. I have worked in the education sector for a fair few decades now. Am I showing my age? Possibly, but also my experience and out of that experience is born wisdom. Wisdom is applied knowledge with the benefit of lived experience and hindsight. To broaden our thinking, I have decided to focus on three areas: Rising needs in the classroom – ensuring each child receives an educational experience that is progressive, whilst meeting their needs Less is more – applying a structured and systematic approach to providing support for special educational needs and disability (SEND) Commissioning with purpose – intentionally involving others, when needed. Since the increase in needs always outmatches the rise in resource funding, sadly we will always be in a deficit. This is not about being despondent, but hopeful through responsive and creative solutions. In many life situations, we face elements of the unknown and so we put in place checks and balances to ensure we maintain stability. If our own personal finances were continuously in the red, we would be faced with three options: Reduce spending Increase income Look for alternatives In the education world whilst options 1 and 2 may be possible to some degree, it is restricted and ultimately option 3 has been our default; especially if we are to adhere to the core principles of The Salamanca Statement (1994) and more closely to home, The Children and Families’ Act 2014. Rising need in the classroom Those who lead on inclusion and /or SEND need to simplify systems to ensure those learners who require additional and adaptive provision receive it. I have expanded more on this in a July 2023 booklet, which you can download here . If as a leader, you understand the fundamentals of an inclusive provision framework, you can reduce the paper trail to make it purposeful, without compromising on keeping a diligent paper trail of evidence. This will also ensure you know whether what is in place is having an impact or not. SEND: It is time to lead differently . Less is more There are a number of core decisions to be made when additional provision is put in place. For example, in or out of the classroom? How long is the defined additional support required and most importantly what is the expected outcome from the additional support? For far too long, we have assumed the ‘forever’ model when it comes to interventions or additional support. We have often omitted to discern short-term from long-term, as well as factor in the negative impact of too many interventions simultaneously. Short-term interventions, if assessed and targeted well can (in many instances) provide the learner with new skills and/or increased independence. This is a desirable outcome, as none of us is truly seeking to create a dependency model. Equally, administering too many interventions simultaneously takes away from the exploratory nature of interventions i.e. what’s working and what needs to change. We have indeed moved away from the ‘medical model’, however, some of the basic principles still need to be considered. In response to a medical condition, a doctor would not prescribe multiple medications or remedies simultaneously. Due care and consideration would be given to the negative interactive impact of one solution upon another. We need to apply a similar approach to inclusion and SEND. This is not denying that a child may have multiple needs, but sometimes it is about focusing on one thing at a time. Commissioning with Purpose This has been a bugbear of mine since 2018 , if not before! As a previous SEND Advisory Teacher, I was always intentional about ‘adding value’ to what is already in place in any setting. As a previous Senior Leader / SENCO, I was always intentional about securing services that provided ‘value for money’. I’ve worked with The Audit Commission on this and The National Audit Office, not to mention Business Managers and local authorities. I would also encourage readers to explore their ‘decommissioning process’. As a long-standing Education Change Consultant, my team & I always write our exit plans before we go into support. This is regardless of whether we are working in the UK or overseas. I am continuously amazed how many schools/colleges rely on the same service for years, even if there is no impact evidence of change through the input they are buying in. Over the years, training head teachers at national conferences, I have always advocated ‘procurement with precision’. Even at local authority level, I think provision would be better if Porter’s Forces were applied during the annual review of an EHCP in regard to placement choices, especially non-maintained Independent schools (NMIs). Supplier power through exuberant price hikes, in a time when there is a shortage of places, is both immoral and financially unsustainable. This is just the start of the conversation, but with a few systemic tweaks – schools and colleges can begin to look differently at provision. Still meeting the needs of children and young people but reducing the strain on financial resources and human manpower. Do get in touch if you would like to find out more. Author: Dr Anita Devi dr. h.c. Dr Anita Devi , leading SEND specialist, and Katherine Robertson , strategic finance expert, have joined forces to offer a new advisory service for schools and colleges . This service is designed to provide strategic financial governance of SEND provision, focusing on efficiency, effectiveness, and value for money . We help you explore financially sustainable solutions that support early intervention, improve outcomes, and make the most of every pound spent, without compromising on quality. If you're ready to rethink how SEND resources are used in your setting, contact us for a preliminary conversation at SEND_Finance@youtopia.co.uk 📢 And keep an eye out for our upcoming blog
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