February 23 Newsletter

February 1, 2023

The four-day week is gaining momentum – could it boost your business?

A family is walking through a christmas tree farm.

The four-day work week is a winner – or at least that’s the result from a major pilot program conducted at 33 international businesses.

 

With employees working only four days, the companies involved saw a 38% increase in revenue year-on-year, despite no reduction in pay for employees. Every single business involved in the trial is sticking with the four-day week, and employees loved their day off so much that most said they’d need a significant pay rise to go back to working five days.

 

Maybe it’s time to think about whether it could work at your business; let’s take a look at the pros and cons of working 80% of the time for 100% of the pay.

 

The advantages of the four-day week :

 

  • It improves staff morale, wellbeing and retention.
  • It can cut overheads by up to 20%.
  • Productivity is likely to remain at 100%; some studies show an increase.
  • It’s easier to recruit new team members.
  • Emissions created by commuting will reduce.


The disadvantages of the four-day week:

 

  • Your total revenue may suffer.
  • It simply won’t work for many businesses, particularly those focused on customer service.
  • You’ll have to decide whether to limit your operating hours or try to manage workers’ schedules and workloads to allow a four-day work week to succeed.
  • We don’t have long-term studies of the positive effects on staff morale – there are some indications that it may fall back to the baseline over time.
  • Squeezing more into four days of work could prove stressful for you and your team.


We can help you run the numbers

 

If you’re considering a four-day week or another flexible arrangement, we can help. It’s useful to identify your least profitable days, for instance, if you plan to simply shut up shop for one weekday. Or we can help you figure out optimal staffing requirements based on revenue streams.

 

Our team can work with you to do a cost-benefit analysis of what a four-day work week might look like for your business, discuss how you can change the way your business operates – and help you reap the rewards.

 


Why your business needs a digital marketing specialist

A computer monitor with the words `` digital marketing '' on the screen.

Has your business kept pace with the digital revolution when it comes to ecommerce, online marketing, social media marketing and customer experience?


24.5% of sales are expected to be made online by 2025, according to recent predictions from Shopify. So, if online is the place to be when looking for targets, customers and conversions, what's your current strategy for achieving this? And do you have the skills in the business to bring your marketing and customer strategy into the digital age?


Where a digital marketing specialist adds value


Digital sales and ecommerce have both evolved at a frantic pace over the past decade. There are now estimated to be 2.14 billion online shoppers globally, and that’s a gigantic audience for you to engage with, convert and turn into paying customers.

But to do this effectively, you need a digital marketing specialist to help you maximise your online interactions. This might be an in-house role that you create, or it may be a freelance position that you use to expand your company’s marketing abilities. If you have the budget, you might even partner with a digital marketing agency – the choice is yours.

The point is that having a digital marketing specialist on your team is a huge benefit for businesses that want to dip into this giant online market.


Your specialist can:


  • Improve your online presence and digital platforms – this could mean updating your company website, revamping existing content or sales landing pages, or improving your underlying digital strategy. Small, incremental changes can make a huge difference to your marketing and conversion rates – which eventually translates into better sales, improved revenues and a more profitable business model.


  • Refine your SEO skills and capabilities – search engine optinisation (SEO) is all about improving the chances of you engaging with your target audience. A specialist can help you craft better SEO titles and SEO descriptions for your pages. And they can provide targeted keywords and search terms that push your ads, blog posts and marketing content higher up the Google search results.


  • Make the most of social media – social media is going through a turbulent time at present. But maximising your social media presence is still a great way to grow a following and get your brand name out there in the marketplace. With better social media skills, you can post content more regularly, improve your interactions with customers and up your follower count. As a two-way channel for customer communication, social is an area that can reap great rewards if you have someone driving your social strategy.


  • Use targeted digital advertising – advertising in the digital age can be targeted incredibly specifically. An advertising specialist can help you identify your key audiences and then break these down by key demographics like age, location, occupation and interests etc. If you want to target Gen Z customers from London who are regular gym-goers, targeted advertising can do this. It’s one the quickest ways to get your advertising in front of the right eyes, increasing your chances of making a sale.



  • Improve your customer experience – when customers interact with your brand, they want to have a smooth and helpful experience. Working on your customer experience (CX) is one of the most important ways to boost your customer satisfaction levels as a business. A CX specialist will help you look at your processes, your online presence and your customer interactions, with a view to making your brand a happier and more satisfying experience for new visitors and valued customers.


If you are looking to invest in marketing, or bring on marketing staff, talk to us. We can help with your cashflow and sales projections so you can make an informed choice.


By David Adderson July 14, 2025
In Part 1 of this series, Dr Anita Devi opened the conversation on the rising complexity of SEND and the need for intentional, values-driven provision. Her reflections focused on inclusive leadership, purposeful commissioning, and the principle that less can often be more . In this second part, I’d like to continue the conversation — but from a financial perspective. My name is Katherine Robertson. I’ve spent over 10 years working with organisations across sectors including the education sector, helping them to navigate their finances confidently and strategically. What I’ve learned over that time is simple: money follows priorities — but only when we lead with clarity . And now, with SEND needs rising faster than school income, we must work smarter than ever with the resources we have. 🎯 From Stockpiling to Strategic Spending In 2024, the Department for Education wrote to 64 academy trusts, concerned that some were holding onto reserves more than 100% of their annual income . These aren’t just large numbers — they are untapped opportunities. Of course, we know why these reserves exist: financial uncertainty, poor capital funding, and the understandable desire to protect future viability. But if money meant for today’s pupils is held for tomorrow’s problems , we risk doing a disservice to the very learners we aim to support. That’s why we’re asking an important question: Can schools and trusts use their reserves to strengthen inclusion and SEND support now, without compromising their long-term financial security? Our answer is yes — with the right approach. 🧩 Applying Financial Wisdom to Inclusive Practice We are not advocating reckless spending or draining reserves dry. On the contrary, we work with leaders to build a clear, defensible strategy for using reserves wisely , backed by robust modelling, compliance with DfE guidance, and an unwavering focus on improving outcomes for children with SEND. Together with Dr Anita Devi, we bring dual lens: educational insight and financial clarity. Here’s how we help to: ● Identify untapped funding within existing reserves ● Co-develop an evidence-led SEND investment plan ● Align to DfE expectations on reserve levels and financial health ● Build the narrative for governors, trustees, auditors and regulators ● Support ongoing evaluation to ensure value for money and impact It’s not about spending more. It’s about spending better . 🔄 Releasing Funds. Reinforcing Purpose. SEND needs are not going away — and nor are the financial pressures. But when finance and inclusion experts work together, we can unlock solutions that support both pupil outcomes and institutional resilience . With careful planning, strategic reserve use can: ● Fund early intervention ● Invest in staff development ● Improve provision infrastructure ● And reduce future costs from reactive SEND placements or escalation It’s a long-term gain — and a value-led approach to financial governance. 💬 Let’s Continue the Conversation If you’re sitting on reserves and wondering how best to use them — or if you’re just ready to rethink how your SEND resources are working for you — we’re here to help. We offer a tailored advisory service that helps schools and trusts plan, invest and lead with both head and heart.  📩 Reach out at SEND_Finance@youtopia.co.uk to book a preliminary conversation. Because sometimes, the smartest way to save — is to spend with purpose. Author: Katherine Robertson Strategic Finance Expert and Education Consultant In partnership with Dr Anita Devi – Leading SEND Specialist
By David Adderson July 4, 2025
Inclusion is desirable, yet it is complex. In this two-part blog, we begin to unravel the challenges of increasing needs in education and diminishing resources. In this article, Dr Anita Devi explores some of the many challenges Educators in England currently face. Her intent is to extend perceptual thinking from problem to solution. In Part 2, Katherine Robertson will unpick some of the financial levers for consideration. I have worked in the education sector for a fair few decades now. Am I showing my age? Possibly, but also my experience and out of that experience is born wisdom. Wisdom is applied knowledge with the benefit of lived experience and hindsight. To broaden our thinking, I have decided to focus on three areas: Rising needs in the classroom – ensuring each child receives an educational experience that is progressive, whilst meeting their needs Less is more – applying a structured and systematic approach to providing support for special educational needs and disability (SEND) Commissioning with purpose – intentionally involving others, when needed. Since the increase in needs always outmatches the rise in resource funding, sadly we will always be in a deficit. This is not about being despondent, but hopeful through responsive and creative solutions. In many life situations, we face elements of the unknown and so we put in place checks and balances to ensure we maintain stability. If our own personal finances were continuously in the red, we would be faced with three options: Reduce spending Increase income Look for alternatives In the education world whilst options 1 and 2 may be possible to some degree, it is restricted and ultimately option 3 has been our default; especially if we are to adhere to the core principles of The Salamanca Statement (1994) and more closely to home, The Children and Families’ Act 2014. Rising need in the classroom Those who lead on inclusion and /or SEND need to simplify systems to ensure those learners who require additional and adaptive provision receive it. I have expanded more on this in a July 2023 booklet, which you can download here . If as a leader, you understand the fundamentals of an inclusive provision framework, you can reduce the paper trail to make it purposeful, without compromising on keeping a diligent paper trail of evidence. This will also ensure you know whether what is in place is having an impact or not. SEND: It is time to lead differently . Less is more There are a number of core decisions to be made when additional provision is put in place. For example, in or out of the classroom? How long is the defined additional support required and most importantly what is the expected outcome from the additional support? For far too long, we have assumed the ‘forever’ model when it comes to interventions or additional support. We have often omitted to discern short-term from long-term, as well as factor in the negative impact of too many interventions simultaneously. Short-term interventions, if assessed and targeted well can (in many instances) provide the learner with new skills and/or increased independence. This is a desirable outcome, as none of us is truly seeking to create a dependency model. Equally, administering too many interventions simultaneously takes away from the exploratory nature of interventions i.e. what’s working and what needs to change. We have indeed moved away from the ‘medical model’, however, some of the basic principles still need to be considered. In response to a medical condition, a doctor would not prescribe multiple medications or remedies simultaneously. Due care and consideration would be given to the negative interactive impact of one solution upon another. We need to apply a similar approach to inclusion and SEND. This is not denying that a child may have multiple needs, but sometimes it is about focusing on one thing at a time. Commissioning with Purpose This has been a bugbear of mine since 2018 , if not before! As a previous SEND Advisory Teacher, I was always intentional about ‘adding value’ to what is already in place in any setting. As a previous Senior Leader / SENCO, I was always intentional about securing services that provided ‘value for money’. I’ve worked with The Audit Commission on this and The National Audit Office, not to mention Business Managers and local authorities. I would also encourage readers to explore their ‘decommissioning process’. As a long-standing Education Change Consultant, my team & I always write our exit plans before we go into support. This is regardless of whether we are working in the UK or overseas. I am continuously amazed how many schools/colleges rely on the same service for years, even if there is no impact evidence of change through the input they are buying in. Over the years, training head teachers at national conferences, I have always advocated ‘procurement with precision’. Even at local authority level, I think provision would be better if Porter’s Forces were applied during the annual review of an EHCP in regard to placement choices, especially non-maintained Independent schools (NMIs). Supplier power through exuberant price hikes, in a time when there is a shortage of places, is both immoral and financially unsustainable. This is just the start of the conversation, but with a few systemic tweaks – schools and colleges can begin to look differently at provision. Still meeting the needs of children and young people but reducing the strain on financial resources and human manpower. Do get in touch if you would like to find out more. Author: Dr Anita Devi dr. h.c. Dr Anita Devi , leading SEND specialist, and Katherine Robertson , strategic finance expert, have joined forces to offer a new advisory service for schools and colleges . This service is designed to provide strategic financial governance of SEND provision, focusing on efficiency, effectiveness, and value for money . We help you explore financially sustainable solutions that support early intervention, improve outcomes, and make the most of every pound spent, without compromising on quality. If you're ready to rethink how SEND resources are used in your setting, contact us for a preliminary conversation at SEND_Finance@youtopia.co.uk 📢 And keep an eye out for our upcoming blog
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