How to Boost Your Small Business's Online Visibility and Rank Higher in Search Results
David.Adderson (David Adderson) • January 26, 2024
Ready to unlock the secret to work-life balance while successfully running your business?

Today, we're in for a treat as we listen to the insightful journey of Sam, a financial planner and business owner. As an entrepreneur whose journey was sparked from a simple love for the outdoors, Sam has navigated through the ups and downs of business ownership and emerged with valuable insights on creating a harmonious work environment and achieving personal fulfilment. During our conversation, we'll dive into how she has built a supportive team, fostered a sense of community with her clients, and managed to strike a delicate balance between her work and personal life. And guess what? She's ready to share all of this with you!
My special guest is Sam
Say hello to Sam Bradford, a beacon of passion and unbridled enthusiasm. Assertive, adventurous, and ever-busy, Sam holds an allure for all things outdoors - from scouting adventures to foraging for her own tinctures - and even has a tale or two from her experience as a bell ringer. Her life's path led her from a humble start in the local Building Society to the exhilarating world of finance. Sam's vibrant personality, combined with her experience in high echelons of finance, open up a world of wisdom for small business owners and budding entrepreneurs, as she emphasizes on the role of authenticity in business.
Another essential ingredient for long-term success is open, transparent communication. When your clients feel informed, valued, and heard, it fosters a trusting relationship that can stand the test of time. This level of integrity in your dealings can be a significant factor in fostering customer loyalty and repeat business.
Here are the key steps:
1. Identify Your Business's Core Values: Pinpointing what makes your business unique and what values you stand by can make a difference when it comes to attracting like-minded customers or clients.
Understanding your business's core values is essential for successful operation and growth. Have you ever taken a moment to really think about why your business exists, and what values underpin its operations? Your business is unique, and the values you stand by are what set it apart from every other competitor in your field. They shape your business decisions, resonate with your customers, and influence your organizational culture. These values are not just buzzwords, they are the guiding principles, the non-negotiables. They represent your company's heart, defining what you deem as most important. Identifying these key values is a crucial first step in purposeful and targeted business operation. In the podcast episode, Sam, a financial planner and business owner, gives us a glimpse into how her core values have shaped her business, Simplicity Financial Planning. Her main focus is to provide support to her clients beyond just financial advice. She has successfully built a supportive team that shares this vision, conveying a sense of community to her clients. One of her key values is simplicity, making finances easy to understand and removing all jargon to create a safe, judgement-free space where clients can openly discuss their financial concerns. Furthermore, her team functions with autonomy and flexibility, an embodiment of trust, demonstrating the values of her business. The strength of her team and the growth of her business can be attributed to these clear, strong values. The importance of identifying your business's values extends beyond just having a clear mission. They provide direction for your business, guiding your decision-making process and influencing how you conduct your operations. For your customers, these values communicate what you stand for, creating trust and connection. For your employees, these values establish an organizational culture, boosting morale and motivation. They can aid in attracting like-minded customers and employees, fostering stronger relationships and loyalty. Prioritizing value identification provides a clear roadmap for your business, helping you stay true to your vision amidst the rapid changes and evolving trends in the market. It keeps you centered on your core purpose, enhancing the sustainability and resilience of your business. When your actions match your values, you ensure integrity in your operations, thereby attracting more like-minded customers or clients enhancing your credibility and building trust.
When running a small business, fostering a strong sense of teamwork and community can prove to be an invaluable pillar of success. Forming a empathetic support system that understands and embraces the realities of the sector not only promotes a harmonious work environment, but also contributes to client satisfaction. In essence, creating an environment where everybody feels valued, heard, and included can positively impact business operations, helping it grow and thrive. From this perspective, Sam underscores the value of teamwork within her business. The formation of her team is an elaborate and considerate process, just as her steadfast dedication to provide the needed emotional and professional support to her clientele. Her focus on open and honest communication, coupled with a level of empathetic understanding of their concerns, mirrors her approach to her in-house team. This blend of authenticity and empathy, aptly demonstrated by Sam, exercises a significant impact in creating a sustainable business. The emphasis on fostering a nurturing team and community works to establish trust and rapport within clients and stakeholders. A business encircling a team of strong, committed individuals is likely to gain the trust of clients and potential investors, largely improving its reputation in the market. This, in turn, could lead to increased opportunities for partnerships or collaborations. Moreover, a business whose employees feel seen and valued is more likely to enjoy lower rates of staff turnover - a concern that's often overlooked. This not only alleviates the cost and effort of finding and training new employees, but also adds to the stability of the business itself. The focus on a cohesive team and client community is therefore identifiable as a success indicator for small businesses.
3. Build a Strong Team: Invest in hiring individuals who share your business's vision and work well together. A harmonious team can significantly improve your business's efficiency and reputation.
Creating a cohesive and harmonious team is like piecing together a well-crafted jigsaw puzzle. Each person plays a vital role, bringing unique skills and experiences that contribute to the picture's completion. It's not simply about gathering a group of individuals based on their capabilities but finding those who echo the vision of the business, whose goals and ambitions align. A collective sense of purpose, coupled with mutual understanding, creates an environment where collaboration is encouraged, and individuals can complement each other's skills. Just as Sam's business flourished with the help of her team, a solid team aids in enhancing the efficiency and reputation of the business. Articulating from the conversation, Sam's unique recruitment process was highlighted. Her strategic inclination leaned towards personality, autonomy, and flexibility rather than conventional criteria. Her decision to hire people like Amy, a former assistant branch manager at Nationwide, Rachel, Sam’s daughter who was equipped with a finance background, and Lisa, a fully qualified mortgage advisor, bore fruitful results. Each hire enriched the team dynamics, fostering a constructive and balanced work environment. The recruitment strategy wasn't merely a business decision; it was a crucial factor in shaping the culture of her financial planning firm. The potency of building a strong team should not be understated. It's an integral ingredient that enhances the quality of services provided to clients. It drives the business towards progressive paths and nurtures a culture of continual improvement. When the team members are in harmony, the workplace becomes a hub of creativity, innovation, and productivity, leading to the business's growth. On the flip side, friction within the team can inhibit growth and create a toxic work environment. Hence, it's imperative to invest time, energy, and resources into sculpting a team that encapsulates the essence of the business and drives it forward. Like Sam, embracing the diversity of experiences within a team can foster a harmony that reflects positively on the business's reputation, productivity, and success. For any small business owner or entrepreneur, understanding the core values of your business, building a strong team, prioritizing open communication, constantly improving your services based on customer feedback, and leveraging customer testimonials are essential elements towards achieving success. The process of identifying your business's core values can help you establish a strong brand identity and attract like-minded customers. Building a harmonious team can not only enhance your business's efficiency but also its reputation. In the world of business, communication is key - honest
Want expert help to implement these steps? Contact us at [insert contact details] to learn more.
Connect with me here:
My special guest is Sam
Say hello to Sam Bradford, a beacon of passion and unbridled enthusiasm. Assertive, adventurous, and ever-busy, Sam holds an allure for all things outdoors - from scouting adventures to foraging for her own tinctures - and even has a tale or two from her experience as a bell ringer. Her life's path led her from a humble start in the local Building Society to the exhilarating world of finance. Sam's vibrant personality, combined with her experience in high echelons of finance, open up a world of wisdom for small business owners and budding entrepreneurs, as she emphasizes on the role of authenticity in business.
Another essential ingredient for long-term success is open, transparent communication. When your clients feel informed, valued, and heard, it fosters a trusting relationship that can stand the test of time. This level of integrity in your dealings can be a significant factor in fostering customer loyalty and repeat business.
Here are the key steps:
- Identify Your Business's Core Values: Pinpointing what makes your business unique and what values you stand by can make a difference when it comes to attracting like-minded customers or clients.
- Build a Strong Team: Invest in hiring individuals who share your business's vision and work well together. A harmonious team can significantly improve your business's efficiency and reputation.
- Prioritize Open Communication: Ensure honest and transparent communication with your clients - this can lead to long-term relationships and customer loyalty.
- Continuously Improve Your Services: Regularly review and refine your products or services based on customer feedback and needs. This approach can lead to business growth and customer satisfaction.
- Leverage Customer Testimonials: Collect and showcase customer testimonials -
1. Identify Your Business's Core Values: Pinpointing what makes your business unique and what values you stand by can make a difference when it comes to attracting like-minded customers or clients.
Understanding your business's core values is essential for successful operation and growth. Have you ever taken a moment to really think about why your business exists, and what values underpin its operations? Your business is unique, and the values you stand by are what set it apart from every other competitor in your field. They shape your business decisions, resonate with your customers, and influence your organizational culture. These values are not just buzzwords, they are the guiding principles, the non-negotiables. They represent your company's heart, defining what you deem as most important. Identifying these key values is a crucial first step in purposeful and targeted business operation. In the podcast episode, Sam, a financial planner and business owner, gives us a glimpse into how her core values have shaped her business, Simplicity Financial Planning. Her main focus is to provide support to her clients beyond just financial advice. She has successfully built a supportive team that shares this vision, conveying a sense of community to her clients. One of her key values is simplicity, making finances easy to understand and removing all jargon to create a safe, judgement-free space where clients can openly discuss their financial concerns. Furthermore, her team functions with autonomy and flexibility, an embodiment of trust, demonstrating the values of her business. The strength of her team and the growth of her business can be attributed to these clear, strong values. The importance of identifying your business's values extends beyond just having a clear mission. They provide direction for your business, guiding your decision-making process and influencing how you conduct your operations. For your customers, these values communicate what you stand for, creating trust and connection. For your employees, these values establish an organizational culture, boosting morale and motivation. They can aid in attracting like-minded customers and employees, fostering stronger relationships and loyalty. Prioritizing value identification provides a clear roadmap for your business, helping you stay true to your vision amidst the rapid changes and evolving trends in the market. It keeps you centered on your core purpose, enhancing the sustainability and resilience of your business. When your actions match your values, you ensure integrity in your operations, thereby attracting more like-minded customers or clients enhancing your credibility and building trust.
When running a small business, fostering a strong sense of teamwork and community can prove to be an invaluable pillar of success. Forming a empathetic support system that understands and embraces the realities of the sector not only promotes a harmonious work environment, but also contributes to client satisfaction. In essence, creating an environment where everybody feels valued, heard, and included can positively impact business operations, helping it grow and thrive. From this perspective, Sam underscores the value of teamwork within her business. The formation of her team is an elaborate and considerate process, just as her steadfast dedication to provide the needed emotional and professional support to her clientele. Her focus on open and honest communication, coupled with a level of empathetic understanding of their concerns, mirrors her approach to her in-house team. This blend of authenticity and empathy, aptly demonstrated by Sam, exercises a significant impact in creating a sustainable business. The emphasis on fostering a nurturing team and community works to establish trust and rapport within clients and stakeholders. A business encircling a team of strong, committed individuals is likely to gain the trust of clients and potential investors, largely improving its reputation in the market. This, in turn, could lead to increased opportunities for partnerships or collaborations. Moreover, a business whose employees feel seen and valued is more likely to enjoy lower rates of staff turnover - a concern that's often overlooked. This not only alleviates the cost and effort of finding and training new employees, but also adds to the stability of the business itself. The focus on a cohesive team and client community is therefore identifiable as a success indicator for small businesses.
3. Build a Strong Team: Invest in hiring individuals who share your business's vision and work well together. A harmonious team can significantly improve your business's efficiency and reputation.
Creating a cohesive and harmonious team is like piecing together a well-crafted jigsaw puzzle. Each person plays a vital role, bringing unique skills and experiences that contribute to the picture's completion. It's not simply about gathering a group of individuals based on their capabilities but finding those who echo the vision of the business, whose goals and ambitions align. A collective sense of purpose, coupled with mutual understanding, creates an environment where collaboration is encouraged, and individuals can complement each other's skills. Just as Sam's business flourished with the help of her team, a solid team aids in enhancing the efficiency and reputation of the business. Articulating from the conversation, Sam's unique recruitment process was highlighted. Her strategic inclination leaned towards personality, autonomy, and flexibility rather than conventional criteria. Her decision to hire people like Amy, a former assistant branch manager at Nationwide, Rachel, Sam’s daughter who was equipped with a finance background, and Lisa, a fully qualified mortgage advisor, bore fruitful results. Each hire enriched the team dynamics, fostering a constructive and balanced work environment. The recruitment strategy wasn't merely a business decision; it was a crucial factor in shaping the culture of her financial planning firm. The potency of building a strong team should not be understated. It's an integral ingredient that enhances the quality of services provided to clients. It drives the business towards progressive paths and nurtures a culture of continual improvement. When the team members are in harmony, the workplace becomes a hub of creativity, innovation, and productivity, leading to the business's growth. On the flip side, friction within the team can inhibit growth and create a toxic work environment. Hence, it's imperative to invest time, energy, and resources into sculpting a team that encapsulates the essence of the business and drives it forward. Like Sam, embracing the diversity of experiences within a team can foster a harmony that reflects positively on the business's reputation, productivity, and success. For any small business owner or entrepreneur, understanding the core values of your business, building a strong team, prioritizing open communication, constantly improving your services based on customer feedback, and leveraging customer testimonials are essential elements towards achieving success. The process of identifying your business's core values can help you establish a strong brand identity and attract like-minded customers. Building a harmonious team can not only enhance your business's efficiency but also its reputation. In the world of business, communication is key - honest
Want expert help to implement these steps? Contact us at [insert contact details] to learn more.
Connect with me here:
- https://www.youtube.com/https://www.youtube.com/channel/UCQh2hMYBVGc7dEnAH9TkXOw
- https://www.youtube.com/https://www.youtube.com/channel/UCQh2hMYBVGc7dEnAH9TkXOw
- https://www.twitter.com/https://www.twitter.com/HelloYoutopia
- https://www.facebook.com/https://www.facebook.com/YoutopiaSolutions
- https://www.youtopia.co.uk/
- https://www.linkedin.com/https://www.linkedin.com/company/youtopia-solutions-ltd/

In Part 1 of this series, Dr Anita Devi opened the conversation on the rising complexity of SEND and the need for intentional, values-driven provision. Her reflections focused on inclusive leadership, purposeful commissioning, and the principle that less can often be more . In this second part, I’d like to continue the conversation — but from a financial perspective. My name is Katherine Robertson. I’ve spent over 10 years working with organisations across sectors including the education sector, helping them to navigate their finances confidently and strategically. What I’ve learned over that time is simple: money follows priorities — but only when we lead with clarity . And now, with SEND needs rising faster than school income, we must work smarter than ever with the resources we have. 🎯 From Stockpiling to Strategic Spending In 2024, the Department for Education wrote to 64 academy trusts, concerned that some were holding onto reserves more than 100% of their annual income . These aren’t just large numbers — they are untapped opportunities. Of course, we know why these reserves exist: financial uncertainty, poor capital funding, and the understandable desire to protect future viability. But if money meant for today’s pupils is held for tomorrow’s problems , we risk doing a disservice to the very learners we aim to support. That’s why we’re asking an important question: Can schools and trusts use their reserves to strengthen inclusion and SEND support now, without compromising their long-term financial security? Our answer is yes — with the right approach. 🧩 Applying Financial Wisdom to Inclusive Practice We are not advocating reckless spending or draining reserves dry. On the contrary, we work with leaders to build a clear, defensible strategy for using reserves wisely , backed by robust modelling, compliance with DfE guidance, and an unwavering focus on improving outcomes for children with SEND. Together with Dr Anita Devi, we bring dual lens: educational insight and financial clarity. Here’s how we help to: ● Identify untapped funding within existing reserves ● Co-develop an evidence-led SEND investment plan ● Align to DfE expectations on reserve levels and financial health ● Build the narrative for governors, trustees, auditors and regulators ● Support ongoing evaluation to ensure value for money and impact It’s not about spending more. It’s about spending better . 🔄 Releasing Funds. Reinforcing Purpose. SEND needs are not going away — and nor are the financial pressures. But when finance and inclusion experts work together, we can unlock solutions that support both pupil outcomes and institutional resilience . With careful planning, strategic reserve use can: ● Fund early intervention ● Invest in staff development ● Improve provision infrastructure ● And reduce future costs from reactive SEND placements or escalation It’s a long-term gain — and a value-led approach to financial governance. 💬 Let’s Continue the Conversation If you’re sitting on reserves and wondering how best to use them — or if you’re just ready to rethink how your SEND resources are working for you — we’re here to help. We offer a tailored advisory service that helps schools and trusts plan, invest and lead with both head and heart. 📩 Reach out at SEND_Finance@youtopia.co.uk to book a preliminary conversation. Because sometimes, the smartest way to save — is to spend with purpose. Author: Katherine Robertson Strategic Finance Expert and Education Consultant In partnership with Dr Anita Devi – Leading SEND Specialist

Inclusion is desirable, yet it is complex. In this two-part blog, we begin to unravel the challenges of increasing needs in education and diminishing resources. In this article, Dr Anita Devi explores some of the many challenges Educators in England currently face. Her intent is to extend perceptual thinking from problem to solution. In Part 2, Katherine Robertson will unpick some of the financial levers for consideration. I have worked in the education sector for a fair few decades now. Am I showing my age? Possibly, but also my experience and out of that experience is born wisdom. Wisdom is applied knowledge with the benefit of lived experience and hindsight. To broaden our thinking, I have decided to focus on three areas: Rising needs in the classroom – ensuring each child receives an educational experience that is progressive, whilst meeting their needs Less is more – applying a structured and systematic approach to providing support for special educational needs and disability (SEND) Commissioning with purpose – intentionally involving others, when needed. Since the increase in needs always outmatches the rise in resource funding, sadly we will always be in a deficit. This is not about being despondent, but hopeful through responsive and creative solutions. In many life situations, we face elements of the unknown and so we put in place checks and balances to ensure we maintain stability. If our own personal finances were continuously in the red, we would be faced with three options: Reduce spending Increase income Look for alternatives In the education world whilst options 1 and 2 may be possible to some degree, it is restricted and ultimately option 3 has been our default; especially if we are to adhere to the core principles of The Salamanca Statement (1994) and more closely to home, The Children and Families’ Act 2014. Rising need in the classroom Those who lead on inclusion and /or SEND need to simplify systems to ensure those learners who require additional and adaptive provision receive it. I have expanded more on this in a July 2023 booklet, which you can download here . If as a leader, you understand the fundamentals of an inclusive provision framework, you can reduce the paper trail to make it purposeful, without compromising on keeping a diligent paper trail of evidence. This will also ensure you know whether what is in place is having an impact or not. SEND: It is time to lead differently . Less is more There are a number of core decisions to be made when additional provision is put in place. For example, in or out of the classroom? How long is the defined additional support required and most importantly what is the expected outcome from the additional support? For far too long, we have assumed the ‘forever’ model when it comes to interventions or additional support. We have often omitted to discern short-term from long-term, as well as factor in the negative impact of too many interventions simultaneously. Short-term interventions, if assessed and targeted well can (in many instances) provide the learner with new skills and/or increased independence. This is a desirable outcome, as none of us is truly seeking to create a dependency model. Equally, administering too many interventions simultaneously takes away from the exploratory nature of interventions i.e. what’s working and what needs to change. We have indeed moved away from the ‘medical model’, however, some of the basic principles still need to be considered. In response to a medical condition, a doctor would not prescribe multiple medications or remedies simultaneously. Due care and consideration would be given to the negative interactive impact of one solution upon another. We need to apply a similar approach to inclusion and SEND. This is not denying that a child may have multiple needs, but sometimes it is about focusing on one thing at a time. Commissioning with Purpose This has been a bugbear of mine since 2018 , if not before! As a previous SEND Advisory Teacher, I was always intentional about ‘adding value’ to what is already in place in any setting. As a previous Senior Leader / SENCO, I was always intentional about securing services that provided ‘value for money’. I’ve worked with The Audit Commission on this and The National Audit Office, not to mention Business Managers and local authorities. I would also encourage readers to explore their ‘decommissioning process’. As a long-standing Education Change Consultant, my team & I always write our exit plans before we go into support. This is regardless of whether we are working in the UK or overseas. I am continuously amazed how many schools/colleges rely on the same service for years, even if there is no impact evidence of change through the input they are buying in. Over the years, training head teachers at national conferences, I have always advocated ‘procurement with precision’. Even at local authority level, I think provision would be better if Porter’s Forces were applied during the annual review of an EHCP in regard to placement choices, especially non-maintained Independent schools (NMIs). Supplier power through exuberant price hikes, in a time when there is a shortage of places, is both immoral and financially unsustainable. This is just the start of the conversation, but with a few systemic tweaks – schools and colleges can begin to look differently at provision. Still meeting the needs of children and young people but reducing the strain on financial resources and human manpower. Do get in touch if you would like to find out more. Author: Dr Anita Devi dr. h.c. Dr Anita Devi , leading SEND specialist, and Katherine Robertson , strategic finance expert, have joined forces to offer a new advisory service for schools and colleges . This service is designed to provide strategic financial governance of SEND provision, focusing on efficiency, effectiveness, and value for money . We help you explore financially sustainable solutions that support early intervention, improve outcomes, and make the most of every pound spent, without compromising on quality. If you're ready to rethink how SEND resources are used in your setting, contact us for a preliminary conversation at SEND_Finance@youtopia.co.uk 📢 And keep an eye out for our upcoming blog